Times of adversity are often thought of as being really bad for business, but if you were to look into how businesses have been functioning you would see that it also forces them to adapt to a large extent. This is because of the fact that businesses need to be able to overcome the adversity that they might be facing, and usually the only way to do this is to innovate as much as possible.
Hence, while it is definitely true that things like the pandemic that we are currently going through are really not going to be all that good for businesses that are struggling to make ends meet, the overall impact of the pandemic has been that businesses have created newer and better solutions and a pretty good example that Yale University has been able to point out is in the event ticketing sector.
This sector should by all accounts have been decimated by the pandemic, but the fact of the matter is that it has actually managed to find a way to get through what is happening right now and more than that the sector has actually created newer and better solutions that are going to form a pretty important part of how business is going to continue to be conducted in the future. Part of this involves an increased emphasis on things like online events. Just because of the fact that people can’t go out doesn’t mean that they don’t want to. By providing online events this industry has managed to keep itself afloat during this time period and also establish new practices that might be influentual in the future when things go back to normal.